Subaru Sales Numbers Are Up???

This is a report from Subaru headquarters for the month of September 2008...

CHERRY HILL, N.J., Oct. 1, 2008 - Subaru of America, Inc. today posted total Year-to-Date sales of 143,789 units, a 4 percent gain over YTD September 2007 of 138,622 units.

Sales for the Subaru Forester were up 28 percent or 4,804 units for the month of September versus September 2007 sales of 3,746 units, while the Subaru Legacy Sedan posted its best September ever -- up an impressive 14 percent over the same period last year or 2,228 units from 1,954 units.

"We are up 4 percent in total sales for the year and the Subaru Impreza, Forester and Legacy Sedan are on record pace with their best 9 months results ever," said Tim Colbeck, vice president of sales for Subaru of America. "Our products are well positioned as consumers are rationalizing their purchase decisions in favor of value, dependability, capability and economy. In short, Subaru represents a sensible decision in these volatile times."

"Despite the economic turbulence in the marketplace, the fundamental appeal of Subaru products continue to gain momentum," said Thomas J. Doll, executive vice president for Subaru of America. "Our vehicles represent a great alternative to traditional SUVs. They are produced in zero landfill production plants, are equipped with symmetrical All-Wheel Drive technology and the horizontally opposed Subaru boxer engine, and are not only fuel efficient, but also provide a low total cost of ownership," Doll added.

For a more local flavor, the three major Suabru dealers in Cincinnati were flat at best. The Cincinnati market is not experiencing the stabilized Subaru market that many other markets are. Busam Subaru, Beechmont Subaru and Sweeney Subaru, all in the Cincnnati market are feeling a the squeeze that the other manufactures' market are feeling.

September Sales Sag At Subaru

Early returns for September sales for Cincinnati Subaru dealers are very discouraging. The consistant leader in sales for Cincinnati, Beechmont Subaru is having a less than steller month but is still leading the city. Busam Subaru and Sweeney Subaru are a distant second and third.

Subaru corporation has been touting yeay over year sales for the majority of 2008, but the month of September is not shaping up to be a banner month for Subaru.

The final results will be out in about a week, but early returns are not favorable for this nichy brand.

Subaru Sales Up Again In August

Subaru of America, Inc. reported August sales of 18,932 total units -- a 14% increase over the same month in 2007 of 16,573 units. The company posted total year-to-date sales of 129,298 units, a 6% gain over YTD August 2007 of 122,165 units.

The Subaru Forester hit an all-time sales record of 6,763 units resultingin an increase of over 73% from August 2007 sales as did the Subaru LegacySedan at 2,402 units -- a 24% increase over the same period last year. TheSubaru Impreza posted its best August ever -- up an impressive 15% over thesame period last year.

Model 2008 August % v 2007
Total Impreza 5,071 +15%
Total Legacy 2,402 +24%
Total Outback 3,834 -15% (incl. Legacy Wagon)
Total Forester 6,763 +73%
Total Tribeca 862 -53%
Total 18,932 +14%

Three Cincinnati Subaru dealers, Sweeney Subaru, Busam Subaru, and Beechmont Subaru are poised for a very strong 4th quarter.

"Subaru is enjoying record sales due to the strength of our product line and the top-notch service provided by our dealerships," said Tim Colbeck, vice president of sales for Subaru of America. "While the market is down 11 percent for the month of August and 8 percent on a year-to-date basis, we are growing with products that are not only fuel efficient, but also leaders in durability, capability, and safety."

"Subaru is proud to provide a safer, superior driving experience for its customers," said Thomas J. Doll, executive vice president for Subaru of America. "Equipped with unique symmetrical All-Wheel Drive technology and the Subaru boxer engine, the Subaru product line, renowned for durability, reliability, traction and "active safety," represents one of the highest repurchase-loyalty ratings in the U.S. market," Doll added.

Subaru July 2008 Sales Up

CHERRY HILL, N.J., -- Subaru of America, Inc. today reported July sales of 16,271 total units -- a 5% increase over the same month in 2007. The company posted total Year-to-Date sales of 110,366 units, a 5% gain over YTD July 2007 (105,592 units).

The Subaru Impreza posted its best July on record, and for the third straight month the 2009 Subaru Forester continued its strong sales launch, up an impressive 51 percent over the same period last year.

Source : http://www.theautochannel.com (8/1/2008)

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