Early returns for September sales for Cincinnati Subaru dealers are very discouraging. The consistant leader in sales for Cincinnati, Beechmont Subaru is having a less than steller month but is still leading the city. Busam Subaru and Sweeney Subaru are a distant second and third.
Subaru corporation has been touting yeay over year sales for the majority of 2008, but the month of September is not shaping up to be a banner month for Subaru.
The final results will be out in about a week, but early returns are not favorable for this nichy brand.
Wednesday, September 24, 2008
Sunday, September 21, 2008
Subaru Sales Up Again In August
Subaru of America, Inc. reported August sales of 18,932 total units -- a 14% increase over the same month in 2007 of 16,573 units. The company posted total year-to-date sales of 129,298 units, a 6% gain over YTD August 2007 of 122,165 units.
The Subaru Forester hit an all-time sales record of 6,763 units resultingin an increase of over 73% from August 2007 sales as did the Subaru LegacySedan at 2,402 units -- a 24% increase over the same period last year. TheSubaru Impreza posted its best August ever -- up an impressive 15% over thesame period last year.
Model 2008 August % v 2007
Total Impreza 5,071 +15%
Total Legacy 2,402 +24%
Total Outback 3,834 -15% (incl. Legacy Wagon)
Total Forester 6,763 +73%
Total Tribeca 862 -53%
Total 18,932 +14%
Three Cincinnati Subaru dealers, Sweeney Subaru, Busam Subaru, and Beechmont Subaru are poised for a very strong 4th quarter.
"Subaru is enjoying record sales due to the strength of our product line and the top-notch service provided by our dealerships," said Tim Colbeck, vice president of sales for Subaru of America. "While the market is down 11 percent for the month of August and 8 percent on a year-to-date basis, we are growing with products that are not only fuel efficient, but also leaders in durability, capability, and safety."
"Subaru is proud to provide a safer, superior driving experience for its customers," said Thomas J. Doll, executive vice president for Subaru of America. "Equipped with unique symmetrical All-Wheel Drive technology and the Subaru boxer engine, the Subaru product line, renowned for durability, reliability, traction and "active safety," represents one of the highest repurchase-loyalty ratings in the U.S. market," Doll added.
The Subaru Forester hit an all-time sales record of 6,763 units resultingin an increase of over 73% from August 2007 sales as did the Subaru LegacySedan at 2,402 units -- a 24% increase over the same period last year. TheSubaru Impreza posted its best August ever -- up an impressive 15% over thesame period last year.
Model 2008 August % v 2007
Total Impreza 5,071 +15%
Total Legacy 2,402 +24%
Total Outback 3,834 -15% (incl. Legacy Wagon)
Total Forester 6,763 +73%
Total Tribeca 862 -53%
Total 18,932 +14%
Three Cincinnati Subaru dealers, Sweeney Subaru, Busam Subaru, and Beechmont Subaru are poised for a very strong 4th quarter.
"Subaru is enjoying record sales due to the strength of our product line and the top-notch service provided by our dealerships," said Tim Colbeck, vice president of sales for Subaru of America. "While the market is down 11 percent for the month of August and 8 percent on a year-to-date basis, we are growing with products that are not only fuel efficient, but also leaders in durability, capability, and safety."
"Subaru is proud to provide a safer, superior driving experience for its customers," said Thomas J. Doll, executive vice president for Subaru of America. "Equipped with unique symmetrical All-Wheel Drive technology and the Subaru boxer engine, the Subaru product line, renowned for durability, reliability, traction and "active safety," represents one of the highest repurchase-loyalty ratings in the U.S. market," Doll added.
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